Technical SEO: Hire for Evidence-Led Progress
Technical SEO skills that help businesses improve website performance, organic visibility, user experience, and revenue opportunities over time
Alex Costin is an independent London-based digital marketing specialist with more than 17 years of SEO experience. He combines technical SEO, content strategy, Drupal development, Bootstrap front-end skills, analytics, and practical communication to help businesses make better digital decisions.
Rather than promising guaranteed rankings, Alex focuses on understanding your commercial goals, identifying obstacles, prioritising meaningful improvements, and measuring progress. His approach connects technical website quality with search intent, accessibility, user experience, and conversion goals.
Technical SEO for competitive and long-tail opportunities
A useful programme needs both a clear technical foundation and a realistic understanding of how people search. Alex can help businesses assess where effort is most likely to support visibility, engagement, and commercial outcomes.
Strategic focus
High competition technical SEO
Competitive search environments require more than adding keywords to pages. Alex reviews site architecture, crawling, HTML, content quality, landing-page relevance, user experience, and performance so businesses can make informed improvements.
His experience includes SEO audits, content strategies, paid-search quality improvements, and collaboration with in-house teams. The work is designed to support sustainable progress without presenting rankings as guaranteed.
Focused growth
Long-tail technical SEO
Long-tail searches often reveal specific questions, needs, and buying intent. Alex helps businesses identify content gaps, improve page relevance, strengthen internal pathways, and create useful content that addresses real user behaviour.
This service can improve technical performance and content clarity together, giving marketing teams a practical basis for testing, measurement, and refinement across relevant topics and markets.
Technical SEO capabilities for independent projects
Alex combines development, marketing, and performance skills. His CV describes a broad digital background, allowing him to contribute directly rather than limiting the work to recommendations alone. Project scope, timing, and cost should be agreed around your requirements.
SEO audits and diagnosis
Reviews technical health, content gaps, crawling, site architecture, and opportunities before recommending a prioritised plan.
Drupal and Bootstrap
Uses Drupal back-end and responsive Bootstrap front-end experience to support fast, accessible, conversion-focused websites.
Performance and UX
Considers Core Web Vitals, page experience, accessibility, mobile usability, and friction points that can affect visitors.
Content strategy
Connects content planning with search intent, customer needs, commercial goals, and the wider customer journey.
Analytics and reporting
Uses performance data and clear explanations to turn complex findings into decisions stakeholders can understand and act on.
Practical implementation
Can support technical fixes, content improvements, training, and collaboration with internal teams where the agreed project requires it.
Results evidence without unsupported claims
Every business has a different starting point. The examples below describe documented areas of Alex’s experience without inventing client names, testimonials, traffic figures, rankings, or guaranteed outcomes.
SEO and content ecosystems
Alex’s CV describes more than 17 years of SEO experience, including audits, content strategies, collaboration with in-house teams, and hands-on training for internal staff.
Experience documented in CV
Drupal website development
His background combines Drupal development with Bootstrap front-end work, supporting responsive websites with attention to technical quality, usability, and conversion paths.
Platform capability
Performance-led marketing
Alex has worked across SEO, SEM, analytics, content, social media, and digital operations, using reporting and analysis to identify opportunities and performance bottlenecks.
Evidence-led process
A phased technical SEO roadmap
A phased approach keeps priorities visible and helps teams distinguish urgent technical problems from longer-term opportunities.
Phase 1: Diagnose
Review technical health, content, search performance, user experience, and commercial context.
Phase 2: Plan
Prioritise actions according to potential impact, effort, dependencies, and realistic resources.
Phase 3: Implement
Apply agreed technical, content, UX, and measurement improvements with clear ownership.
Phase 4: Measure and refine
Track relevant signals, learn from tests, and adjust the programme as search behaviour and business priorities change.
Find the Technical Issues Holding Your Site Back.
Request an initial technical review and a prioritised action plan focused on the issues most relevant to your website, audience, and commercial goals.
Why work with an independent technical SEO consultant?
Direct access to the specialist doing the analysis can make communication more straightforward. Alex works across technical development, SEO, content, analytics, paid advertising, social media, and performance reporting, helping businesses connect related decisions instead of treating every issue in isolation.
Independent project work can also make responsibilities clearer. Before work begins, you can agree the scope, access requirements, deliverables, communication rhythm, and measures that matter to your organisation.
- Direct expert involvement from discovery through implementation guidance.
- Transparent, project-based work shaped around business requirements.
- Experience with Drupal, Bootstrap, HTML/CSS, analytics, SEO, SEM, and content.
- Clear technical communication for owners, marketers, and delivery teams.
- Practical recommendations that can be prioritised and discussed with developers.
Selected source material
Review Alex’s public pages for additional background and context:
- https://alexcostin.com/cv
- https://alexcostin.com/seo-specialist/
- https://alexcostin.com/technical-seo-expert
- https://alexcostin.com/digital-marketing-virtual-assistant
- https://alexcostin.com/digital-marketing-manager
- https://alexcostin.com/digital-marketing-director
- https://alexcostin.com/freelance-digital-marketer
- https://alexcostin.com/marketer-services-cv
- https://alexcostin.com/cmo
- https://alexcostin.com/contact
Build a Faster, More AI Crawlable, More Search-Friendly Website.
Start with a clear conversation about your current website, priorities, and the practical next steps that could support better digital performance.