Technical SEO: Hire for Guaranteed Results.
Technical SEO skills that help London businesses improve visibility, website performance and the quality of journeys that turn relevant search demand into commercial opportunities
Alex Costin is an independent full-stack digital marketing specialist with more than 17 years of experience across SEO, SEM, content, web development, analytics and growth. He combines technical investigation with practical marketing execution to help businesses increase qualified traffic and support revenue growth.
Every project starts with evidence: business goals, market research, competitor analysis, site data and the customer journey. The resulting recommendations are prioritised by likely business impact rather than presented as a generic checklist. Search visibility can never be guaranteed, but a clear technical foundation makes informed improvement more achievable.
London-based digital marketing specialist serving UK and international markets.
Technical SEO for competitive and specific searches
The right technical SEO approach depends on the market, the site, the search intent and the resources available to implement change.
Competitive markets
High competition technical SEO
Competitive search results require more than adding keywords to pages. Alex reviews architecture, crawl paths, indexability, page experience, content quality, internal linking and authority signals, then connects those findings to commercial priorities.
The purpose is to give a business a stronger, more useful website and a practical sequence of improvements. Progress is assessed using relevant evidence, not unsupported ranking promises.
Specific intent
Long tail technical SEO
Long-tail searches often reveal a clearer need, but they still depend on accessible pages, helpful information and a structure that search systems can understand. Alex can review content opportunities, templates, internal links and technical barriers.
This service addresses weaknesses that can limit discovery and improves the conditions for relevant pages to attract and convert the right audience over time.
Technical SEO capabilities built around evidence
Alex brings developer experience, marketing judgement and hands-on platform knowledge to one connected workflow.
Audits and prioritisation
Technical audits examine crawlability, indexability, templates, redirects, metadata, structured data and performance. Findings are organised into an action plan that a business can use.
SEO content ecosystems
Alex has more than 17 years of SEO experience and develops content strategies that connect search intent, useful information, internal linking and commercial objectives.
Drupal and Bootstrap
Hands-on experience with Drupal, Bootstrap and HTML/CSS supports responsive websites that balance clean presentation, usability, maintainability and search-friendly implementation.
Performance and UX
Page experience, Core Web Vitals, resource use, responsive behaviour and conversion paths are considered together so technical work supports real visitors as well as crawlers.
Analytics and reporting
Alex works with Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud to monitor performance and translate data into clear recommendations for decision-makers.
AI and answer visibility
Experience with AI, AEO and GEO supports direct, well-structured information that can be easier for answer engines and generative discovery systems to interpret.
Results, evidence and responsible interpretation
The CV and published profile describe achievements, but each business context is different. Use the examples below as areas to investigate rather than promises of a particular outcome.
Paid search efficiency
Alex’s CV describes SEM work focused on quality scores, landing-page quality and ROI, including reported PPC cost reductions of up to 90% in relevant campaigns.
Illustrative workflow stage, not a forecast.
Search growth foundations
The published profile references audits, content ecosystems, multilingual campaigns and websites designed to combine landing-page quality with SEO strength.
Illustrative workflow stage, not a ranking claim.
Training and collaboration
Alex’s CV describes close work with in-house teams, practical training and recommendations intended to help teams become more confident and self-sufficient.
Illustrative workflow stage, not a guaranteed result.
A practical technical SEO roadmap
Discover
Clarify goals, audiences, platforms, markets and constraints. Review available analytics, search data, competitors and the customer journey.
Diagnose
Identify technical barriers, content gaps, performance issues and opportunities across architecture, templates, internal links and conversion paths.
Prioritise
Rank recommendations by impact, effort, risk and dependencies, creating a sequence that your team can realistically implement.
Implement and learn
Support implementation, measurement and iteration. Results are reviewed against agreed objectives and updated evidence.
Find the Technical Issues Holding Your Site Back.
Request an initial technical review and a prioritised action plan designed to clarify what matters most, what can wait and where implementation should begin.
Why work with an independent technical SEO consultant?
Direct involvement means you can discuss commercial priorities, technical constraints and evidence with the person doing the analysis and shaping the recommendations. That can make decisions easier to explain internally and easier to connect to implementation.
Alex’s background spans development, SEO, SEM, content, design, social media, analytics and growth. This platform experience helps him see how a technical change may affect the wider digital journey, rather than treating search as an isolated channel.
Project-based work can be scoped around a defined problem, a review, implementation support or ongoing collaboration. Communication remains practical: what was found, why it matters, who needs to act and how progress can be assessed.
The aim is not to replace your team. Alex can provide implementation guidance and training so internal colleagues understand the reasoning behind changes and can continue improving the website with greater confidence.
Professional profile
“I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans.”
Alex Costin CV
- ✓ Direct expert involvement
- ✓ Transparent project scope
- ✓ Technical and marketing context
- ✓ Guidance for practical implementation
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Build a Faster, More AI Crawlable, More Search-Friendly Website.
Start with a clear technical picture, a sensible order of work and recommendations connected to your business goals.