Technical SEO: Hire for Informed, Measurable Progress.
Full-stack technical SEO and digital marketing support for businesses that need faster, clearer and more search-friendly growth
Alex Costin helps businesses improve visibility, website performance and revenue opportunities through practical technical SEO, content, web development, paid search and analytics support.
Based in London, Alex combines development experience with more than 17 years of digital marketing work. His approach starts with research, technical review and commercial goals, then turns findings into a prioritised plan that your team can understand and implement.
London-based digital marketing specialist serving businesses across international markets.
Technical SEO for competitive and long-tail opportunities
Technical SEO is most useful when it connects website quality with a clear commercial objective. Alex reviews the technical foundations, the search landscape and the content journey before recommending work.
High competition technical SEO
Competitive search markets require more than publishing additional pages. Alex can combine competitor research, technical audits, content planning, internal linking, performance improvements and carefully considered off-page activity to identify realistic opportunities.
The work is structured around evidence and prioritisation, rather than a promise of a particular ranking position.
Long-tail technical SEO
Long-tail searches can reveal specific customer needs and useful entry points for a website. Alex can help map those needs to accessible pages, helpful content, strong metadata, internal links and a technically sound site structure.
This service addresses technical barriers and improves the conditions for sustainable organic performance over time.
Technical SEO capabilities for practical delivery
Alex works across research, marketing and development, helping businesses connect decisions that are often separated between specialists. The CV describes experience with Drupal, Bootstrap, Google Marketing Platform, Microsoft Advertising, Adobe tools and other marketing technologies.
01
Technical audits
Review crawlability, page experience, site structure, metadata, accessibility and other technical factors, then explain their business relevance in plain language.
02
Fast, responsive websites
Use Drupal, Bootstrap and front-end development skills to support responsive websites designed for usability, performance and search visibility.
03
Content systems
Create content strategies, blog material, landing pages and off-page campaigns aligned with customer needs, market research and commercial goals.
04
Paid search support
Apply experience with Google Ads, Microsoft Advertising and landing-page quality to help businesses assess paid search efficiency alongside organic activity.
05
Analytics and reporting
Turn performance data into clear recommendations, using measurement and regular review to identify bottlenecks, opportunities and next actions.
06
Team enablement
Work with in-house teams, provide practical guidance and share knowledge so improvements can be understood, maintained and developed after delivery.
A focused alternative to fragmented delivery
An independent specialist can connect technical SEO, content, paid media, analytics and development decisions in one project. The right scope depends on your site, market and objectives, so recommendations should be agreed after review rather than based on an assumed percentage of agency time or cost.
Evidence-led technical SEO work
Alex’s published CV and website describe a broad record of work. The examples below summarise areas of experience without inventing client names, rankings, traffic figures or testimonials.
Search and website optimisation
The CV describes technical SEO audits, content ecosystems, responsive Drupal and Bootstrap websites, and collaboration with teams to improve digital performance.
Relevant focus: technical foundations, content quality and implementation.
Multichannel marketing
Alex’s experience includes SEO, SEM, paid advertising, social media, email marketing, design, analytics and marketing automation across multiple markets and languages.
Relevant focus: joined-up planning across the customer journey.
Operational delivery
Work described in the CV includes commercial goal-setting, market and competitor research, reporting, quality assurance, team coordination and training.
Relevant focus: clear ownership, communication and practical next steps.
A phased technical SEO roadmap
A phased approach helps separate urgent technical issues from valuable longer-term opportunities.
Phase 1: Discover
Clarify business goals, audiences, markets and current measurement. Review competitors, content and the technical condition of the website.
Phase 2: Prioritise
Rank recommendations by likely business value, technical dependency, effort and risk. Agree what should happen first and who owns each action.
Phase 3: Improve
Implement agreed changes, monitor performance and refine the plan as evidence develops. Progress should be judged against suitable business and website measures.
Find the Technical Issues Holding Your Site Back.
Request an initial technical review and a prioritised action plan designed around your website, market and commercial objectives. The review can help you understand where effort is most likely to matter.
Why work with an independent consultant?
Direct access to the person reviewing your website can make communication more straightforward. Alex’s background spans development, marketing, analytics, content and campaign management, allowing technical questions to be discussed in a commercial context.
- Direct expert involvement from discovery through implementation guidance.
- Transparent, project-based conversations about scope, priorities and deliverables.
- Experience across websites, search, paid media, content, social channels and measurement.
- Technical explanations that help business owners and marketing managers make informed decisions.
- Practical guidance for working with internal teams, developers and other suppliers.
The aim is not to replace every capability in your organisation. It is to provide focused expertise where it can clarify problems, improve coordination and support better implementation.
Selected reference pages
Explore the published website and CV for further context:
- https://alexcostin.com/
- https://alexcostin.com/cv
- https://alexcostin.com/contact
- https://alexcostin.com/digital-marketing-strategist
- https://alexcostin.com/digital-marketing-cv
- https://alexcostin.com/marketing-strategist-cv
- https://alexcostin.com/marketing-consultant-cv
- https://alexcostin.com/seo-backlinks
- https://alexcostin.com/ppc-specialist-cv
- https://alexcostin.com/europass-cv
Build a Faster, More AI Crawlable, More Search-Friendly Website.
Start with a clear review of your website and a practical plan for the improvements that best fit your goals, resources and market.