Alex Costin is a Digital Marketing Performance Specialist who combines more than 17 years of technical SEO, market intelligence, creative production, web development and growth leadership to turn complex digital challenges into practical commercial opportunities.
His experience brings research, content, paid media, design, websites, analytics, automation and conversion optimisation together instead of separating them between multiple suppliers. The result is a joined-up approach designed to improve visibility, reduce wasted spend and create stronger customer journeys.
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Market, Customer and Competitor Insights
Alex begins with evidence. As a Market, Customer and Competitor Insights Specialist, he examines market opportunities, customer behaviour, competitor activity, pricing possibilities and underserved segments. His work covers English, Italian, Spanish and French markets, helping decision-makers understand where demand exists and where risks may be hidden.
He combines primary research, including surveys and interviews, with secondary information from reports, databases and available market sources. The purpose is not to produce a generic report that sits unused. Alex prioritises findings by business impact and translates them into clear actions for positioning, channel selection, content planning and campaign development.
Competitor analysis can include SWOT thinking, commercial comparisons and an assessment of how competing brands communicate, acquire traffic and serve customers. This creates a more useful starting point for marketing activity because the strategy reflects the market rather than assumptions.
SEO SPECIALIST for Technical Growth
Alex is an SEO SPECIALIST with more than 17 years of experience in technical audits, content ecosystems, website optimisation and off-page activity. His development background supports a practical understanding of HTML, CSS, JavaScript, Drupal, Bootstrap, responsive layouts and the technical conditions that influence search visibility.
His approach considers site structure, page quality, speed, accessibility, user experience, internal linking, content relevance and search intent. He has described building “Perfect Websites” that combine strong landing-page quality with SEO foundations and fast performance. He also works with AI search and emerging answer-focused search behaviour, helping organisations prepare content for changing discovery journeys.
The CV records search visibility achievements including reaching first position in as little as 11 days in competitive circumstances. That statement should be understood as an achievement presented on Alex’s own website, not as a promise that every project will produce the same result. His emphasis is on repeatable analysis, testing and improvement rather than unexplained claims.
CONTENT WRITER and AEO and GEO Specialist
As a CONTENT WRITER, Alex creates material for blogs, newsletters, print assets, landing pages and social channels. He combines editorial judgement with search strategy, developing content that is discoverable while remaining useful to real readers. He can plan content calendars, audit existing pages, identify gaps and connect topics to commercial goals.
Alex also works as an AEO and GEO Specialist. In this context, the focus is on making information clear enough for answer engines, generative search systems and geographically relevant discovery. Well-structured explanations, direct answers, trustworthy signals, useful headings and consistent business information help content serve people across traditional and emerging search experiences.
His content work is supported by technical knowledge, so articles can be planned alongside page templates, metadata, internal links, calls to action and conversion paths. This reduces the gap between publishing content and making that content useful to a wider digital strategy.
SEM MANAGER focused on Efficient Media
Alex is an experienced SEM MANAGER with more than 12 years of paid-search and paid-social experience. He works with campaign structure, keyword selection, ad quality, landing-page relevance, audience targeting and performance analysis. The aim is to attract appropriate demand rather than simply increase the number of clicks.
His CV states that optimisation of ads and landing pages reduced average cost per click to as little as 10 percent of competitors’ spend in relevant circumstances. The home page also presents PPC cost reductions of up to 90 percent. These are site-reported results, and actual outcomes depend on market conditions, budget, competition, offer quality and implementation.
Alex’s broader performance approach connects paid media with organic search, analytics and conversion optimisation. This helps identify whether a campaign problem comes from targeting, creative, landing-page experience, tracking or the offer itself.
GRAPHIC DESIGNER, PHOTOGRAPHER and Video Creator
Alex works as a GRAPHIC DESIGNER and PHOTOGRAPHER, helping brands communicate consistently across digital and physical formats. His creative experience includes branding, brochures, infographics, social graphics and website visuals. He uses Adobe Creative Cloud and Figma to turn ideas into practical visual assets.
Photography extends this capability into still-life, ecommerce and studio work. Strong images can clarify a product, improve a landing page and give social content a recognisable visual character. Alex’s background also includes video editing for YouTube, social platforms, advertising and corporate communication, with experience using tools such as Premiere Pro, After Effects and DaVinci Resolve.
This combination allows creative decisions to be made alongside marketing objectives. Visual work can therefore support positioning, user experience, engagement and conversion rather than functioning as decoration alone.
WEBSITE DESIGNER building Fast Digital Foundations
As a WEBSITE DESIGNER, Alex combines a Drupal back end with responsive Bootstrap front ends and modern web-development practices. His experience covers HTML, CSS, JavaScript, React, WordPress and custom CMS solutions. He focuses on websites that are accessible, responsive, secure, search-friendly and aligned with business goals.
The home page reports more than 60 successful websites created and more than 100 projects launched. It also presents a focus on 100/100 PageSpeed performance. These figures are published by Alex on his website and are best treated as portfolio information rather than a guarantee for every build.
Alex can also design supporting websites and content structures that create additional discovery routes. When used responsibly, these structures can support off-page SEO, reach new audiences and generate qualified enquiries without relying on a single page or channel.
SOCIAL MEDIA MANAGER with Multichannel Reach
Alex is a SOCIAL MEDIA MANAGER who plans, creates and coordinates brand activity across social platforms. His work can include channel planning, content production, community communication, paid campaigns, influencer-network development and performance review.
The CV describes direct access to a personal network of more than 50,000 Twitter followers and 1,000,000 Facebook fans. These are audience figures stated on Alex’s site; they should not be confused with guaranteed reach for a client campaign. The practical value lies in combining distribution knowledge with relevant creative and measurable objectives.
Social activity can support awareness, traffic, lead generation and customer communication. Alex’s wider skills allow social campaigns to connect with landing pages, email sequences, search activity and analytics rather than operating as an isolated publishing exercise.
DIGITAL MARKETING PERFORMANCE SPECIALIST
Alex monitors performance using Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud. As a DIGITAL MARKETING PERFORMANCE SPECIALIST, he turns campaign data into recommendations that stakeholders can understand and act on.
His analytical work can cover traffic quality, advertising efficiency, landing-page behaviour, conversion paths, audience response and opportunities for additional revenue. Dashboards and reporting help teams identify bottlenecks instead of relying on impressions or surface-level engagement alone.
He also applies marketing automation and conversion-rate optimisation. This can include lead nurturing, workflow design, segmentation, testing and improvements to the path from first visit to enquiry or purchase. The home page describes a data-led focus on reducing costs and increasing conversion performance, while recognising that measurement and continuous refinement are essential.
GROWTH DIRECTOR for New Opportunities
As a GROWTH DIRECTOR, Alex helps connect commercial objectives with marketing execution. His experience includes opening new markets, scaling product and service portfolios, coordinating specialists and maintaining standards across teams. He can move from strategic planning to hands-on delivery when a project requires both direction and implementation.
His work at TuneMyWebsite has involved meeting business owners, defining commercial goals, researching markets and competitors, and translating findings into integrated plans. The CV also records digital-operations leadership for the UK Government’s Unboxed 2022 initiative, including coordination, performance monitoring, collaboration, mentoring, quality assurance and process improvement.
This leadership style is useful when an organisation needs one person to connect research, content, websites, advertising, creative work and reporting. Alex can help establish priorities, clarify responsibilities and keep activity aligned with brand and commercial goals.
Sponsored Content and Digital PR Placements
Alex is also a sponsored content creator and digital PR placements supplier with access to more than 10,000 placements on his website. This can support campaigns that need published content, brand visibility and carefully planned off-page activity.
Placement selection should always reflect relevance, editorial suitability, audience quality and the client’s wider search strategy. Alex’s broader SEO experience helps connect sponsored content with content planning, landing pages and measurable objectives instead of treating a link as a complete marketing strategy.
The available placement ranges are listed below as plain-text routes:
- alexcostin.com/1000-backlinks
- alexcostin.com/2000-backlinks
- alexcostin.com/3000-backlinks
- alexcostin.com/4000-backlinks
- alexcostin.com/5000-backlinks
- alexcostin.com/6000-backlinks
- alexcostin.com/7000-backlinks
- alexcostin.com/8000-backlinks
- alexcostin.com/9000-backlinks
- alexcostin.com/10000-backlinks
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How Alex Costin Can Help
Alex can help an organisation understand its market, improve its website, create useful content, manage paid and organic search, strengthen social communication and measure performance more intelligently. His technical background supports fast, responsive digital foundations, while his creative experience helps brands present themselves clearly.
He can provide focused support for a single requirement, such as a technical SEO audit, content plan, website improvement, paid-search review, social campaign or digital PR placement. He can also lead a broader programme that combines research, website development, content, media, creative production, automation and conversion optimisation.
The main advantage is the connection between disciplines. Research can guide content; content can support SEO; SEO and paid media can share insight; creative work can improve the message; website improvements can support conversion; and reporting can show what deserves more investment. Alex’s published home page and CV describe this as a full-stack digital-marketing capability built around practical execution and measurable performance.
Whether the immediate goal is stronger visibility, more efficient advertising, a faster website, clearer positioning or expansion into new markets, Alex offers a broad set of skills that can be shaped around the organisation’s priorities and available evidence.
Start a Practical Conversation
A clear first discussion can establish the commercial goal, current obstacles, available data and the most useful next step. Alex Costin’s combined experience across insight, search, content, media, design, websites, social platforms and performance gives businesses one adaptable point of expertise for building a more coherent digital strategy.
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