Alex Costin: Digital Marketing Performance Specialist
Alex Costin combines 17+ years of technical, creative and commercial expertise to turn market insight into faster growth, stronger visibility and measurable digital performance.
Alex brings together research, SEO, paid media, content, design, web development, social media, analytics and marketing automation. This full-stack approach helps businesses avoid disconnected activity and build a clear path from customer understanding to profitable action.
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Market, Customer and Competitor Insights Specialist
Strong marketing starts with knowing where opportunity exists. Alex Costin researches markets, customers and competitors to identify gaps, risks, pricing opportunities and underserved audiences. His approach combines customer behaviour, business models, market conditions and competitor intelligence rather than relying on generic assumptions.
Research findings are organised around business impact, helping decision-makers focus on the actions most likely to improve visibility, lead generation, conversions or sales. Alex has worked with English, Italian, Spanish and French markets, giving him practical experience of adapting research and messaging to different audiences.
His process can include primary sources such as surveys and interviews, alongside secondary information from reports, databases and publicly available evidence. The result is a clearer understanding of what customers want, how competitors position themselves and which channels deserve investment.
SEO SPECIALIST and AEO and GEO Specialist
Alex Costin has more than 17 years of SEO experience, covering technical audits, content strategy, on-page improvements, off-page activity, website performance and international search. He works across conventional search and emerging answer-focused and generative search environments.
His technical background allows him to examine crawlability, page structure, site speed, responsive behaviour, internal linking, landing-page quality and user experience. He also combines SEO with market research so that keyword decisions reflect customer intent and commercial priorities.
Alex’s published CV describes pages reaching first position in as little as 11 days, including work in competitive niches. It also records PPC cost reductions of up to 90% through stronger landing-page quality and optimisation. These figures are presented as achievements from his website and CV, not as a promise for every future project.
For AEO and GEO, the same principles remain important: understand the question, provide useful information, organise content clearly, demonstrate expertise and make the underlying website technically accessible. Alex can help brands prepare content and digital experiences for users who discover information through search engines, answer engines and generative interfaces.
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CONTENT WRITER and Sponsored Content Creator
Alex Costin creates content designed to serve a business purpose. His experience covers SEO articles, blog posts, newsletters, landing pages, social media content, print assets and wider editorial work. He can develop content plans, audit existing material and shape narratives around audience needs and commercial goals.
Writing is supported by research, search intent and performance analysis. This helps content attract relevant visitors while giving them a reason to continue reading, enquire or take another useful action. Alex also works across English, French, Italian and Spanish markets, with additional language experience listed in his CV.
As a sponsored content creator and digital PR placements supplier, Alex provides access to more than 10,000 placements on his website. Businesses can select a suitable scale of outreach and use sponsored editorial opportunities as part of a broader visibility and off-page strategy.
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SEM MANAGER and Paid Performance Specialist
Alex Costin brings more than 12 years of SEM experience to paid search and paid social activity. He has worked with Google Marketing Platform, Microsoft Advertising and related analytics environments, using campaign structure, audience understanding, advert quality and landing-page relevance to improve efficiency.
His CV records campaigns where cost per click was reduced to as little as 10% of competitor spend by improving ad and landing-page quality. The home page also presents reductions of up to 90% in PPC costs. Alex’s role is not simply to launch adverts; it is to connect paid media with research, content, technical SEO, conversion journeys and measurement.
That connection matters because a cheaper click is not enough on its own. The landing page must be relevant, fast and easy to use, while reporting should reveal which audiences, messages and actions contribute to meaningful commercial performance.
GRAPHIC DESIGNER, PHOTOGRAPHER and Video Editor
Alex Costin combines marketing thinking with visual production. His design experience includes branding, brochures, infographics, social media graphics and web visuals. He works with Adobe Creative Cloud and Figma to create consistent visual systems that help businesses communicate clearly across channels.
Photography adds another practical layer. Alex has experience with still-life, ecommerce and studio photography, producing imagery for websites, campaigns and social platforms. His CV also describes photography as part of his wider creative and technical skill set.
He has video-editing experience for YouTube, social media, advertising and corporate communications. By bringing writing, design, photography and video together, Alex can help a brand maintain a more coherent message instead of treating each creative asset as an isolated task.
WEBSITE DESIGNER and Technical Builder
Alex Costin has been developing websites since 2007. His technical experience includes HTML, CSS, Drupal, Bootstrap, JavaScript, React, WordPress and custom CMS solutions. He focuses on fast, responsive and search-friendly websites that support business goals as well as visual presentation.
His Drupal and Bootstrap experience is particularly useful when a project needs a structured content system and a responsive front end. Alex’s website describes work on high-performance sites, including experiences designed for strong PageSpeed performance, accessibility, technical stability and conversion journeys.
Website development is connected to his wider marketing practice. A new site can be planned around customer research, content architecture, SEO requirements, analytics, paid campaigns and social distribution from the beginning. This reduces the risk of building an attractive website that is difficult to discover or unable to support enquiries.
SOCIAL MEDIA MANAGER and Communications Specialist
Alex Costin plans, creates and coordinates social activity with attention to audience, message and measurable growth. His experience includes Meta Business Suite, Hootsuite, Buffer and TweetDeck, as well as paid campaigns, influencer networks and cross-channel content.
The home page identifies access to a personal network exceeding 50,000 Twitter followers and 1,000,000 Facebook fans. These are stated audience figures from the website and should be understood as available network reach, not a guarantee that every campaign will produce the same outcome.
Alex also brings communications experience to the role. He can help align brand messaging, editorial content, creative assets and campaign objectives so that social media supports the wider digital plan rather than operating separately from it.
Digital Marketing Performance Specialist and Growth Director
Performance measurement is central to Alex Costin’s approach. He works with Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, analytics tools, email systems and marketing automation. His objective is to turn complex information into practical recommendations for improving campaigns, websites and customer journeys.
In his role as a 360-degree Digital Marketing Expert at TuneMyWebsite, Alex has met business owners, defined commercial objectives, carried out market and competitor analysis, and translated findings into marketing plans. His work has included brands, websites, SEO content funnels, social campaigns, paid advertising and performance dashboards.
Alex also served as Digital Operations Manager for Unboxed 2022, a UK Government Department for Culture, Media and Sport initiative. His responsibilities included team coordination, performance reporting, cross-functional collaboration, mentoring, problem-solving, process improvement and quality assurance.
As a Growth Director, he can help businesses identify new markets, refine their product or service portfolio and coordinate junior teams around brand standards and commercial priorities. Growth is treated as an operating discipline that combines opportunity identification with delivery, measurement and improvement.
How Alex Costin Can Help
Alex Costin can support a business at one stage of the digital journey or across the full process. He can begin with market, customer and competitor insight, then turn that understanding into positioning, content, design, website structure, SEO, paid campaigns and social distribution.
For an existing website, he can investigate technical barriers, page speed, content gaps, conversion paths, paid-media waste and measurement quality. For a new initiative, he can help establish the research, brand, site architecture and campaign foundations before activity begins.
The strongest fit is for organisations that want one experienced specialist to connect creative, technical and commercial decisions. Alex’s combination of research, SEO, SEM, writing, design, photography, development, social media and analytics can reduce handovers and create a more consistent route from audience need to business action.
His CV lists qualifications and experience with Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, Google Ads, Multimedia Computing and foreign-language studies. That combination supports projects requiring both hands-on implementation and strategic oversight.
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Whether the priority is stronger search visibility, more efficient paid media, better content, a faster website, clearer market insight or coordinated digital growth, Alex can help define the next practical step.
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